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7 Useful Features Online Merchandising Software Should Have

Written by Maanasi
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According to the Nielson’s Mobile Consumer Report from 2013, smartphones are the preferred handheld device by the younger generation in the U.S., the UK and other developed nations. The United States is the only nation in the world where smartphone users use their devices or retail apps at least once a month to make online purchases. The Nielson report goes state consumers in other nations, both developed and high-growth economies, are relying more on smartphones and handheld devices to browse the Internet for a product or service, compare prices and read reviews.

With more and more people browsing and shopping on the move, it has become imperative for online merchandisers to pay more attention to their online merchandising software. However, with so many different types of software, it can be overwhelming to choose one. Thankfully, you know you are on the right track if find the following online merchandising software features.

1. Managing Catalog Visually

This feature allows you to view your product catalogue the way your website visitors would. This makes it easy for you to manage and rearrange your product catalogue. This feature in the online merchandising software allows you to add and remove products or even copy products. It should be user-friendly interface that lets you drag and drop products without worrying about the layout.

2. Seamless Management of Website Analytics

Website analytics is the lifeline of any online store. It allows you to analyse shopping trends, visitors’ habits, bounce rate, sales revenue and conversion rate. Hence, it is one of the most important online merchandising software features. Your chosen software should let you analyse data effortlessly.

What if you could get data overlays on each product? Wouldn’t that make it easy for you to get all the valuable data you require at a click of a button? Yes, there are software out there that offer this feature that makes website analytics quick, simple and effective.

3. Effortless Inventory Management

The last thing an online store requires is not having an inventory of fast-moving products. A good online merchandising software should allow you to manage and optimize your webstore’s inventory by warning you when inventory is low. This allows you to replenish stock and offer your customers a better shopping experience.

4. Improved Color Management

If you have a dull and mundane webstore, you will drive away prospective customers even if your products are the best in the market. So, you should look for an online merchandising software that allows you improve your color management endeavours. Such a software should let you adjust colors of the displays.

Color management helps you highlight products that are trending and popular and at the same time lets you minimize promotion of products that are not in the season or are not that popular. The ideal software should let you sequence color swatches with a touch of a button or even categorize products based on their color.

5. Social Media Integration

Online merchandisers and retailers already know the importance of social networking sites, such as Facebook and Twitter. It is a well-known fact, consumers use these platforms to talk about products and services. Hence, one of the online merchandising software features should be letting you find out what your customers are saying about your products on these social media platforms.

A software that allows you to check the likes, reviews and ratings without visiting individual social media platforms is the one that you should be using. It should let you check the social media awareness of each product from your back office and once you have this information, you can use it to promote products that are the most talked about on these platforms.

6. Managing Attributes

Every product has attributes, such as material and color. An online merchandising software should make it possible for you to allocate attributes to each product, so that you enhance customer shopping experience. Remember your customers will be using these attributes to find products and if you want to make their search easy, you definitely want an online merchandising software that offers quick and effective attribute management.

The attributes shouldn’t be presented in complicated spreadsheets. Rather, they should be available in a visual format that lets you assign them to a product with a click of a button. Furthermore, the software should let you add or remove attributes.

7. Personalizing Customer Shopping Experience

Online merchandising software should allow merchandisers to use easy and quick ways to personalize customer shopping experience. This helps improve the way your customers interact with your website and also lets you get an edge over the competition. In a highly competitive online retail environment, this feature is invaluable.

These are the seven most useful online merchandising software features a good and reliable merchandising software should offer you. These are features that every online merchandiser needs to ensure success.

7 Useful Features Online Merchandising Software Should Havehttp://mystictreasuretrove.com/wp-content/uploads/2015/08/onlinemerchandizeware.jpghttp://mystictreasuretrove.com/wp-content/uploads/2015/08/onlinemerchandizeware-150x150.jpg Maanasi Mixed Bag
According to the Nielson’s Mobile Consumer Report from 2013, smartphones are the preferred handheld device by the younger generation in the U.S., the UK and other developed nations. The United States is the only nation in the world where smartphone users use their devices or retail apps at least...
<p class="p3">According to the <a href="http://www.nielsen.com/content/dam/corporate/uk/en/documents/Mobile-Consumer-Report-2013.pdf%22%20%5Ct%20%22_blank"><span class="s1">Nielson’s Mobile Consumer Report from 2013</span></a>, smartphones are the preferred handheld device by the younger generation in the U.S., the UK and other developed nations. The United States is the only nation in the world where smartphone users use their devices or retail apps at least once a month to make online purchases. The Nielson report goes state consumers in other nations, both developed and high-growth economies, are relying more on smartphones and handheld devices to browse the Internet for a product or service, compare prices and read reviews.</p> <p class="p3">With more and more people browsing and shopping on the move, it has become imperative for online merchandisers to pay more attention to their online merchandising software. However, with so many different types of software, it can be overwhelming to choose one. Thankfully, you know you are on the right track if find the following <b>online merchandising software features</b>.</p> <p class="p3"><b>1. Managing Catalog Visually</b></p> <p class="p3">This feature allows you to view your product catalogue the way your website visitors would. This makes it easy for you to manage and rearrange your product catalogue. This feature in the online merchandising software allows you to add and remove products or even copy products. It should be user-friendly interface that lets you drag and drop products without worrying about the layout.</p> <p class="p3"><b>2. Seamless Management of Website Analytics</b></p> <p class="p3">Website analytics is the lifeline of any online store. It allows you to analyse shopping trends, visitors’ habits, bounce rate, sales revenue and conversion rate. Hence, it is one of the most important <b>online merchandising software features</b>. Your chosen software should let you analyse data effortlessly.</p> <p class="p3">What if you could get data overlays on each product? Wouldn’t that make it easy for you to get all the valuable data you require at a click of a button? Yes, there are software out there that offer this feature that makes website analytics quick, simple and effective.</p> <p class="p3"><b>3. Effortless Inventory Management</b></p> <p class="p3">The last thing an online store requires is not having an inventory of fast-moving products. A good online merchandising software should allow you to manage and optimize your webstore’s inventory by warning you when inventory is low. This allows you to replenish stock and offer your customers a better shopping experience.</p> <p class="p3"><b>4. Improved Color Management</b></p> <p class="p3">If you have a dull and mundane webstore, you will drive away prospective customers even if your products are the best in the market. So, you should look for an online merchandising software that allows you improve your color management endeavours. Such a software should let you adjust colors of the displays.</p> <p class="p3">Color management helps you highlight products that are trending and popular and at the same time lets you minimize promotion of products that are not in the season or are not that popular. The ideal software should let you sequence color swatches with a touch of a button or even categorize products based on their color.</p> <p class="p3"><b>5. Social Media Integration</b></p> <p class="p3">Online merchandisers and retailers already know the importance of social networking sites, such as Facebook and Twitter. It is a well-known fact, consumers use these platforms to talk about products and services. Hence, one of the <b>online merchandising software features</b> should be letting you find out what your customers are saying about your products on these social media platforms.</p> <p class="p3">A software that allows you to check the likes, reviews and ratings without visiting individual social media platforms is the one that you should be using. It should let you check the social media awareness of each product from your back office and once you have this information, you can use it to promote products that are the most talked about on these platforms.</p> <p class="p3"><b>6. Managing Attributes</b></p> <p class="p3">Every product has attributes, such as material and color. An online merchandising software should make it possible for you to allocate attributes to each product, so that you enhance customer shopping experience. Remember your customers will be using these attributes to find products and if you want to make their search easy, you definitely want an online merchandising software that offers quick and effective attribute management.</p> <p class="p3">The attributes shouldn’t be presented in complicated spreadsheets. Rather, they should be available in a visual format that lets you assign them to a product with a click of a button. Furthermore, the software should let you add or remove attributes.</p> <p class="p3"><b>7. Personalizing Customer Shopping Experience</b></p> <p class="p3">Online merchandising software should allow merchandisers to use easy and quick ways to personalize customer shopping experience. This helps improve the way your customers interact with your website and also lets you get an edge over the competition. In a highly competitive online retail environment, this feature is invaluable.</p> <p class="p3">These are the seven most useful <b>online merchandising software features</b> a good and reliable merchandising software should offer you. These are features that every online merchandiser needs to ensure success.</p>

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